Tinder: the ‘painfully honest’ dating app with wider social aspirations

‘The future of internet sites is connecting you with individuals you don’t understand,’ claims co-founder Justin Mateen

In a bar recently – chances are you’ll have encountered Tinder if you’re a twenty or thirtysomething single person – or if not, if you’ve sat with a group of them.

Initially launched in the usa in August 2012, the smartphone dating app has since spread its blend of location-based profile matches and text-chatting across the world. Which includes becoming the participation pub-sport that is latest into the UK, where categories of buddies enthusiastically accept or reject prospective matches on the part of the other person.

For fans, it’s a addicting cross between internet dating, Am we Hot or Not and Fruit Ninja – the latter with regards to its speedy-swiping graphical user interface. Users create a profile, then browse users nearby marking those they like. Whenever they’re liked straight back, the set can text-chat and determine whether or not to get together.

A day in the last 60 days, Tinder has added more than 1m new users in the UK alone, according to co-founder and chief marketing officer Justin Mateen, who tells The Guardian that the app is currently generating more than 600m profile reads and 6m matches.

He’s emphatic that Tinder is certainly not a “hookup” app, built to bring individuals together for casual one-night stands. In reality, he claims dating wasn’t the initial inspiration behind the app, which can be supported by news and internet company IAC – that also owns internet dating firm Match.com. Continue reading “Tinder: the ‘painfully honest’ dating app with wider social aspirations”